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Master Key Leadership Principles

Explore essential leadership qualities and practice applying them in real-world scenarios.

Customer Obsession

Leaders start with the customer and work backwards.

Practice

Ownership

Leaders act on behalf of the entire company.

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Invent and Simplify

We expect innovation and invention from our teams and always find ways to simplify.

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Are Right, A Lot

Leaders are right a lot. They have strong judgment and good instincts.

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Learn and Be Curious

Leaders are never done learning and always seek to improve themselves.

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Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion.

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Insist on the Highest Standards

Leaders have relentlessly high standards.

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Think Big

Thinking small is a self-fulfilling prophecy.

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Bias for Action

Speed matters in business. Many decisions and actions are reversible.

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Frugality

Accomplish more with less. Constraints breed resourcefulness.

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Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully.

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Dive Deep

Leaders operate at all levels, stay connected to the details.

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Have Backbone; Disagree and Commit

Leaders respectfully challenge decisions when they disagree.

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Deliver Results

Leaders focus on the key inputs and deliver them with the right quality and in a timely fashion.

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Strive to be Earth's Best Employer

Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment.

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Success and Scale Bring Broad Responsibility

We are big, we must be humble and thoughtful about even the secondary effects of our actions.

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